SOCIAL MEDIA OPTIMIZATION IMPORTANCE

SMO or Social Media Optimization is about improving the visibility and reputation of a company through a social media strategy .

What are the goals of an SMO strategy? What are the rules to optimize it?

7 goals for an SMO strategy

Generate traffic to your website : The presence on social networks increases your visibility, points of contact with your prospects and the number of links that lead to your site. You can generate traffic on your site , these are new acquisition channels.

Users arrive on your site not through search engines but through posts on social networks, links to blogs or via your profile on these networks.

Reaching potential customers : You have a wider coverage with social networks, which allows you to reach more people and thus get in touch with potential prospects or customers.

Improve your e-reputation: by being present on social networks you manage more easily your reputation, what is said about you, what is transmitted, what is shared. You can monitor, participate and act when needed. 

Create an active community: Social networks allow people to meet around common interests and to share their ideas, their opinions. You can build that interest and create a community around you that shares their opinions and experiences with your business.

Promote your content : your blog articles, your news, your products, all your productions can be highlighted on social networks. You can relay them on each of them, thinking of adapting the format according to each network.

Acquire backlinks : Backlinks or "inbound links" are links to a page of your site from a page of another site. The more authority sites will refer to your content the more visits you will have to your site. It also improves your SEO .

Improve your SEO : SEO and SMO are different and complementary. A good SMO strategy should, however, improve your SEO and get you back into the pagerank of search engines.